Kalshi has had potentially its biggest marketing win yet, after its partnership with Argentina’s Football Association (AFA) led to a promotional Instagram post from none other than Lionel Messi.
The post came after last week’s news that the prediction market platform struck a deal to partner with Argentina on the same day that the 2026 World Cup was awarded to the United States, Canada, and Mexico.
The endorsement from Messi, along with another from Luka Modrić, underscores the growing influence of prediction markets and their appeal to high-profile athletes.
