The 2026 NBA Finals between the New York Knicks and San Antonio Spurs broke viewership, social media, digital engagement, and merchandise records.

The 2026 NBA Finals saw the New York Knicks defeating the San Antonio Spurs 4-1, ending a 53-year championship drought. This event became the most-watched finals in 28 years, with an average of 20.6 million viewers tuning in. The finals set records across various platforms, including social media and digital engagement.