Today (11 June), the world’s-largest sporting event, the 2026 FIFA World Cup, will kick-off in Mexico City as co-hosts Mexico take on South Africa in a repeat of the 2010 World Cup curtain raiser.
The 2026 edition of the World Cup is set to become the largest to date; 48 competing teams playing across 104 matches in 16 stadiums across North America.
With the rise of digital platforms and social media, fan expectations are reshaping how the World Cup is covered, demanding more immersive and interactive experiences beyond traditional match analysis.
