As the 2026 World Cup draws huge audiences, new data released shows that a sizeable share of adults in the United Kingdom cannot tell legitimate and unregulated gambling promotions apart online.
The findings highlight growing fears that millions of viewers could be exposed to dangerous betting operators as online activity booms.
Recent data reveals that a significant portion of UK adults lack the ability to distinguish between legal and illegal gambling advertisements online, raising concerns about the potential exposure of viewers to risky betting platforms.
