EGT Launches World Cup 2026 Audience Engagement Campaign
EGT has launched a World Cup 2026-themed social media initiative where its employee football team will share predictions for selected tournament matches to engage audiences during the event.
Audience Engagement
Global Horse Racing Industry Struggles to Attract New Audiences
The UK horse racing industry has faced its fair share of challenges over the last few years – racecourse closures, governance changes and – most recently – an ongoing battle to engage new audiences.