World Cup 2026 Expected to Be Biggest Betting Event Ever
Flutter CEO predicts World Cup 2026 to be the largest betting event ever, with global wagers potentially exceeding $50 billion.
Betting Event
DraftKings' Strategies for Attracting and Retaining First-Time World
Callum Williams speaks to DraftKings’ CMO Steph Sherman and others on how to recruit and retain the World Cup’s many first-time bettors.