Analyzing the Fan Data Linking Liverpool and SAS Partnership
Liverpool Chief Commercial Officer Ben Latty and SAS Chief Marketing Officer Jennifer Chase discussed how intricate data sourcing can enhance experiences for Liverpool's worldwide fanbase.
Fan Engagement
Rethinking Fan Engagement in Sports Betting Era
For leaders shaping the future of live sports and betting experiences, the split second between the live moment on the field and when a fan sees it on their screen has become a critical intersection where the fan experience is won or lost.
F1's Head of Betting Emphasizes Fan Engagement Over Revenue
F1’s Head of Betting, Mark Wrigley, says the sport is treating its wagering proposition as a fan engagement tool rather than a revenue driver.
Technology Giants Google and AWS Enhance Sports Presence
Welcome to Insider Sport’s latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and sponsorships.
Latest Sports Partnerships and Sponsorships Unveiled
Welcome to Insider Sport’s latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and sponsorships.