F1's Head of Betting Emphasizes Fan Engagement Over Revenue
F1’s Head of Betting, Mark Wrigley, says the sport is treating its wagering proposition as a fan engagement tool rather than a revenue driver.
Mark Wrigley
Mark Wrigley Discusses Formula 1’s Betting Strategy
Ahead of SBC Summit Canada, Formula 1’s Head of Betting sets out how live data, operator partnerships, and product innovation can transform F1’s wagering footprint.